Digital marketing skills are critical, not only to those actually working in the field but also to entrepreneurs. Even if you’re past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide …
Category: Digital Marketing
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Digital marketing and technology news covering Market, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics + CMO profiles, online marketing strategies, tactical content for marketers & more.
The digital advertising market in Asia Pacific is expected to hit $94.9 billion this year — up from $43.0 billion in 2015 — as brands increasingly push their marketing dollars to where consumers are most engaged: namely online and mobile. Here are top need-to-know trends across programmatic, mobile and e-commerce, …
Search engine optimization (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even more challenging with trends that change without a moment’s notice. Google is an amorphous search engine which is popular (and even notorious) for …
Instagram today announced new security and authenticity measures, the biggest of which is a handy application for users to request verification within the app. Verified accounts are already a thing on Instagram, obviously. Like every other social media service, they’re identifiable by the blue check mark: The difference is that …
This time round we’ve got news about ad spend, augmented reality (AR), email marketing, digital marketing and lots more. So, get stuck in, and be sure to check out the Internet Statistics Compendium while you’re at it. Spend on Amazon ads grows nearly 3x in three quarters As Amazon’s quarterly …
Facebook has announced it will no longer use Disputed Flags to identify fake news. Starting from today, the company will use its Related Articles tool instead to combat misinformation in the News Feed, which it says gives people more context about the story, with the added benefit of reducing the …
Facebook Inc and Universal Music Group on Thursday announced a global agreement that will enable users to upload videos featuring music from Universal’s library across the social media network as well as Instagram and Oculus. Through the agreement, which is Facebook’s first with a major record label, the social media …
As the curtains close on 2017, we’re reflecting over the digital marketing challenges, successes, and trends that we’ve experienced throughout the year and applying these lessons to predict what might be in store for us in 2018. Search marketing is maturing 2017 has felt like a year when digital marketing, …
Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile …
If you don’t have a strategy, or maybe you want to review which business issues are important to include within a strategic review, we’ve set out the 10 most common problems, that in our experience arise if you don’t have a strategy. You’re directionless You won’t know your online market …